Mishkin Associates
6th Floor
708 Third Avenue
New York, NY 10017
ph: 917-608-7918
info
Recent Projects
New Digital Product. For one of the world’s largest news services, the firm facilitated the fast-track creation, board approval, and deployment of a mobile app—its most successful app, downloaded almost 20 million times onto all smartphone platforms.
Content Distribution and the Internet. For a media industry association, Mishkin Associates assessed how a news industry could best deploy its content online, and at the same time protect its intellectual property.
Digital Subscription Migration and Revenue Growth. For a leading international magazine, Mishkin Associates reviewed online subscription efforts, and then implemented an improved subscription process—with a 30% increase in subscription uptake. Improved results paid for the program in less than 60 days.
Print to Digital Migration. Developed and implemented the strategy for a leading global publication as it made the transition from print to digital content distribution, resulting in a $50 million improvement in performance.
Revenue Optimization. The firm performed a review of national advertising flows and trends for a legacy print industry. Recommendations being implemented include making its national sales efforts more cost effective and improving management structures in a national selling organization.
The Principals have had senior management positions at the following companies (partial list):
Partial Client List
The Principals of Mishkin Associates have been consultants to companies and organizations including:
Copyright 2015 Mishkin Associates. All rights reserved.
Image Copyright 2015 Nancy Gillon Spivy.
Mishkin Associates
6th Floor
708 Third Avenue
New York, NY 10017
ph: 917-608-7918
info