Mishkin Associates

Recent Projects

New Digital Product. For one of the world’s largest news services, the firm facilitated the fast-track creation, board approval, and deployment of a mobile app—its most successful app, downloaded almost 20 million times onto all smartphone platforms.

Content Distribution and the Internet. For a media industry association, Mishkin Associates assessed how a news industry could best deploy its content online, and at the same time protect its intellectual property.

Digital Subscription Migration and Revenue Growth. For a leading international magazine, Mishkin Associates reviewed online subscription efforts, and then implemented an improved subscription process—with a 30% increase in subscription uptake. Improved results paid for the program in less than 60 days.

Print to Digital Migration. Developed and implemented the strategy for a leading global publication as it made the transition from print to digital content distribution, resulting in a $50 million improvement in performance.

Revenue Optimization. The firm performed a review of national advertising flows and trends for a legacy print industry. Recommendations being implemented include making its national sales efforts more cost effective and improving management structures in a national selling organization.

Partial Client List

The Principals of Mishkin Associates have been consultants to companies and organizations including:

• The Associated Press
• Newspaper Association of America
• The Financial Times
• Newspaper National Network (NNN)
• Graham Holdings
• The New Republic
• AOL
• HBO
• IBM
• American Express Publishing
• Zinio
• Yale Alumni Magazine
• JP Morgan
• Discovery Communications
• Barnes & Noble
• Sotheby's 
• The Economist
• McKinsey & Co.
• Microsoft
• Hitachi Data Systems
• Rogers Communications
• USA Today
• drugstore.com
• Tiffany & Co.
• Museum of Modern Art
• The Getty Museum
• Smithsonian Institution
• MIT Sloan School of Management
• US Senate
• Oracle
• Richemont
• Univision
• Bristol Myers Squibb Company
• Shire Pharmaceuticals
• Consumers Union